About Me

The Beginning

My journey in the world of wine began in high school, where I discovered my passion for viticulture and enology. Fascinated by the complexity of the vine and the art of winemaking, I knew I wanted to turn this passion into a professional career. This early foundation sparked a lifelong commitment to understanding and sharing the world of wine.

Wine Marketing & Business

I expanded my knowledge in wine marketing and business in Franciacorta, learning how tradition meets strategy in one of Italy's most prestigious sparkling wine regions. This experience taught me the importance of communicating the value of wine to the world and understanding the business side of the industry.

V.Sattui Winery & WSET Level 3

To broaden my horizons, I spent a year in Napa Valley working for V.Sattui Winery and earning my WSET Level 3 certification. Living in California gave me deep insight into both US and international wine markets.

This immersion in one of the world's most renowned wine regions taught me about the American approach to winemaking and the dynamics of global wine commerce.

Marcel Deiss - Biodynamic Excellence

I enriched my experience during the harvest in Alsace with Marcel Deiss, learning biodynamic practices and terroir-driven winemaking. This experience opened my eyes to sustainable viticulture and the profound connection between land, vine, and wine.

Re'em Estate - DTC Sales Supervisor

In Yarra Valley with Re'em Estate, I supervised direct-to-consumer sales in the cellar door, managing customer experiences and sales operations. The Australian wine industry's innovative spirit, customer-focused approach, and export expertise would later influence my approach to international wine markets.

Vintrail Pro - Digital Innovation

I entered the tech side of the wine industry, helping launch the Italian market for Vintrail Pro, a winery software company based in Bordeaux, France, guided by the former VP of Vivino. Here, I combined wine knowledge with business strategy and digital solutions, bridging tradition and innovation.

Velvet Global - Italian Wine Export

Today, I focus fully on the export of Italian wine, working with Velvet Global, founded by Mauro, former CEO of Vivino Italy until 2021.

My mission is to connect Italian wineries with the world, helping them reach new markets while preserving their passion and authenticity. I leverage my international experience across Italy, France, US, and Australia to create meaningful connections and drive business growth.